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I sold my horse. Then I built this.

Because riders deserve a training system that actually understands the sport.

Our way

You’re already working hard, you just need clarity on what to focus on.

We know what it’s like to hear “sit taller, relax your legs, keep your shoulders back” and feel frustrated because you're already trying your best.

The truth? Riding more will not fix it because the problem isn’t your effort, it’s that your body isn’t yet prepared to help you ride at your best.

Equestrain is the first training app built specifically for riders, not adapted from generic fitness, but designed from the ground up for what this sport actually demands from your body.

Two riders, same goal. Two very different solutions.

In June 2024 we met two riders who both wanted the same thing: to sit taller and ride in better balance between jumps.

One collapsed into a rounded lower back. The other leaned too far forward with an over-arched back. Same goal, opposite problems.

If we had told them both to just sit more upright, nothing would have changed.

Instead we built them completely different plans, each one based on how they felt in the saddle and the specific patterns holding them back. Both saw noticeable improvements in balance and position in under two weeks.

All they had to do was tell us how riding felt. We took care of the rest.

Founder

Meet Laura

"I built this because I know exactly what it feels like to want more from yourself in the saddle and not have the right system to get there."

  • My education background

    Batchelor’s degree in physiotherapy (University of Applied Sciences of Lahti, 2015)

    Sports specialized physiotherapy (University of Applied Sciences of Lahti x Suft Ry, 2019)

    Personal trainer certification (Personal Trainer Academy, 2019)

    Sports performance coach certification (Op Center, 2022)

    Pilates instructor certification (Somatic Studio, 2023)

    Mental coach (Peltonen Performance, 2023)

    Top performance mental coach (Peltonen Performance, 2024)

From rider to performance coach

I've been riding since I was five. This sport has been my whole life. In 2022 I had a severe knee injury that ended with me selling my horse. That loss was painful.

But it gave me the clearest view I'd ever had of something I'd been watching for years: riders working incredibly hard with almost no support for the physical side of their performance.

I'm a physiotherapist and performance coach. I knew exactly what riders needed. And I built Equestrain App because that knowledge shouldn't only be available to riders who can afford a personal coach.

That decision selling my horse, stepping away from competing turned out to be the thing that gave me the clearest view of what this sport was missing.

Riders were working incredibly hard. But the physical preparation that would have fast forwarded all of it simply wasn't there. Not because riders didn't want it. Because nobody had built the right system for them yet.

Built for the rider who knows they can do more.

Most training programs are built for generic fitness. Equestrain is built for riders and around how you ride, how your schedule works, and what your body specifically needs to perform better in the saddle. Because every rider's body is different. And your training should be too.

Don’t just take our word for it

Join 2,000+ riders who now feel the difference in the saddle

“It's really nice to train with Laura. The workouts always bring a fresh and good feeling to both body & mind. Maintaining my posture and seat while riding feels easier for several days after workouts. The sessions have focused a lot on body control and mobility exercises, not only to support riding but also to alleviate the stiffness caused by riding.”

Ville Vaurio, professional dressage rider

“Equestrain helps me to be the best athlete I can be in so many ways! Juggling a busy life between travelling, university and dressage, Equestrain provides meaningful workouts that I can always make time for. It is such a relief to have a personal trainer that finally understands exactly what I need as an equestrian athlete”

Kate Kyros, world no 6 FEI young dressage rider

“Scuderia 1918 had the opportunity to work with Laura for the first time during the Talent Team Campus. Over three weeks, she exceeded our expectations by caring for the physical and mental well-being of the three young riders.”

Marta Tagliaferri, Scuderia 1918 CEO

“I have way more body control. It has improved in such a short time that it is amazing actually. I usually workout four or five times a week and I’ve noticed my hips being less stiff and my seat being straighter.”

Emilie Conter

Laura from Equestrain has helped a lot since we started working together back in September last year. After having had a personal coach in my cycling career before, changing to Equestrain who have the knowledge to adapt all these things into the equestrian world have played a big part in this years results. It’s a game changer and can 100% help you to improve your riding by improving your core & stability.

Bart Jay Junior Vandecasteele

“Systematic training has influenced my riding through improved body control and function. Additionally, it has positively helped structure my days. I want to get the maximum out of myself.”

Anna-Julia Kontio

“I‘m very happy and thankful to work with Equestrain from now on! I have been training in the gym on my own for quite a while now, but I still noticed a big difference since I have used the workouts from the app as they really focus on improving my role as an equestrian athlete.”

Jana Lang

“My position in the saddle has improved so much in such a short time and having this in depth approach has helped me to understand why & how to improve my seat and riding.”

Carolina Villanueva Suarez

“I love how personal everything is! 🤩 Really feels like this plan is actually ‘only’ for me and my needs and how easy it is to last minute adjust it to my riding/personal schedule, the black layout looks a-ma-zing as well.”

Sam Maefalt

I have always struggled with my seat as my right shoulder was always higher than my left. I tried many exercises in the gym but all it ever did was make my shoulders more tense, resulting in more and more crookedness. Since I started working with the rider focused and personalized workouts with Equestrain, my seat has improved so much that I even dare to post pictures of my seat in extended trot.

Thea Beck

“Wow, the new app is a real game changer. It looks fantastic and is so easy to command. I absolutely LOVE the new calendars and the features for cardio and mobility etc!!! It makes planning so much easier and working out much more fun.”

Louisa Valkyser

“Wow guys! It’s a huge difference with my lower legs. I have just done yesterday 14min mobility Pilates workout for a deeper seat. Today I felt more stability in the saddle and my lower legs don’t fully swing around. 🤩🙌🏻 THANK YOU Laura! 🥰🫶🏻”

Anna Krone

“I just did the first gym workout, it was soo good!! Love that I can put in the reps/weights and the structure of the whole workout with the different topics is perfect 😍💪🏼 amazing job to the whole team”

Miriam Ene

“Gym workout was very easy to follow and I liked that you have clear instructions and videos etc. but can still do the workout at your own pace. I also love the tracking and notes options 🤩 All in all it was very easy to follow and understand what to do.”

Nicole Tonzanu

“Morning after my first gym workout feelings: My body feels like I worked out yesterday (love it 🤩) but it still feels soft, not too sore anywhere.”

Venla Laivo

“I already love love love that i could choose all the options gym cardio mobility and home wo, it gives me really nice mix of workouts for 5 days a week when there is couple of longer and couple of much shorter workouts so its very doable for me, especially when i dont have to do just one type of thing 🙏🏻❤️”

Wenla Hänninen

“It’s amazing!!! It’s soo personal and I love that there is also a cardio and gym option!! + it gives such a cool vibe😍😍”

Nena van der Ven

The best benefit of Equestrainapp is seen in cooperation with the horse. Even a small improvement in my balance and body control reduces the conflicting signals I give to the horse when riding. There is always room for improvement, but a happier horse makes my day and motivates me to continue training.

Mire S

I really want to say a big thank you. I never would have believed that my riding could change so much. I feel so much more stable in the saddle and it's easier to sit around the horse and influence it, and the horse feels so good because of it. Today, my trainer told me that I'm a completely different rider. THANK YOU, Equestrain has been a huge help!!

Iida L

Since using the app, I’ve gained so much more control and confidence in the saddle. Laura helped me fix my tilted hip, and now I have a deeper seat, all in under a month! The workouts are quick, effective, and designed specifically for riders, so I still feel fresh and strong for my rides. Love it!

RANA ASHIHABI

When heavy lifting started hurting my riding and even caused injuries, I searched for equestrian-focused programs but found them lacking—until I discovered Laura and Equestrain. Being able to customize workouts to my exact issues has made a huge difference, and Laura’s guidance always connects the training back to riding. I’m so grateful for the Equestrain team!

Deirdre Pickerell
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